George Clooney is such a treat to the eyes. And the charm is not limited to the big screen alone. The man appears even more delectable than ever in the latest Martini ad. Now, c’mon don’t compare him to the likes of David Duchovny whose popularity has come crashing down after the X-Files era. We all will agree that Duchovny’s appearance in a fashion ad campaign was far from being digestable. I think the man should take tips from Clooney who still can manage to steal your heart.
August 7th, 2008The LOST Series By Nokia 6220: Bores You After A While!
The latest craze among cell phone companies now-a-days seems to me is the factory production of viral videos. For one finds that to advertise about the launch of a single new model these companies, churn out virals in a wholesale manner!! First it was Sprint Instinct’s spoofs and now, following the footsteps is Nokia 6220’s LOST series. The list of spots in this series goes on like this- Lost chicken, Lost Alien, Lost Goths, Lost Pirates and Lost Packman. God! When I first saw the Lost chicken advert I was kinda sad for this cute but dejected chicken lost on the streets of town unable to find its destination. But a timely help from a personal navigator puts back the smile on chicken’s face (and mine too!).
Advertising, Advertising Agency, Advertising Campaign, Advertising Design, Television Advertising No Comments »
Like this print? Well, I just came across a collection of ravishing prints from the Japanese fashionista bible (mag) Numero Tokyo. And I couldn’t control myself from sharing it with you all, my dear readers. This photo shoot was organized earlier this year for this uber-stylish fashion magazine. The model in vision is Marcelina Sowa, floating like a lotus but underwater. Her subaquatic beauty is captured in breathtaking shots be noted photographer Alix Malka. Vibrancy, Color, Visual Narrative, Exuberance and Unlimited style is what gets reflected in every print! It’s when you come across such wonderful work that you realize what a tremendous impact the medium and especially print medium can have in the world of advertising. I certainly enjoyed this eye candy and I hope you too! For more splendid pics just click read the rest …
August 6th, 2008Grudges, Girlfriend and Chupa Chups
Awww…sentimental girlfriends and their incessant grudges! But the good part about this cute TV spot is the it’s not about those dangerously aggressive gf’s kind. Chupa Chups Girlfriend advert is a lovely example of how two different Mediums (traditional and modern media) are combined to effectively advertise about a product. The puppet is the show stealer in this spot!! Here are the credits:
Agency: BBH, Singapore; Agency Producer: Becky Koh; Art Director: Paul Downs
Copywriter: Todd Waldron; Director: The Perlorian Brothers; Editor: Tanis Darling
Production Company: Soft Citizen, Toronto; Editorial Company: Relish Editing
VFX Artists: Patrick Coffey and Lee Towndrow; Visual Effects Company: 567 Visual Effects.
Via: coloribus
August 6th, 2008Lovely Olympic Dreams Spot: Freddy Rhytmic Gymnastic
The biggest sporting event of the year, Beijing Olympics is just about to unleash itself and I am delighted to find this T.V. spot featuring Olympic Dreams of an Italian gymnast. The 55 seconds long video is full of amazing artwork. Done by agency 1861United (Milan) Rhytmic Gymnastic touches one and all with its inspiring narrative. The advertisement is one of the many designed for the ‘Olympic Games performed by Freddy’ ad campaign. It’s not just the sportswear that the spot advertises about. It’s also about Italy’s hopes and inspirations to win the coveted gold medallion at the mega sports. The tagline says it all! “Let my muscles be up to my dreams”. Here’s wishing good luck to the gymnast!
Via: Adforum
A sand glass has been effectively used to count time lapse by our forefathers. Now, in 21st century the same sand glass has become a modern advertising tool! BMW erected a giant one at the Red Square in Moscow for the launch of its 7series uber-luxurious sedans. This has been the largest sand glass ever used in any OOH (out-of-home campaign), large enough to conceal a car in it!! Its dimensions being 12 meters (height) x 8 meters (width). Designed by agency MAB (Berlin), the German car was revealed day by day, as the silver balls filled inside the huge sand glass dropped from the upper to the lower half of the structure. The launch happened a month ago and received a wide audience by the virtue of the campaign’s size and its strategic location.
Enjoy the close-up shots of this sand glass and jump over to watch the launch video!
Advertising, Advertising & Promotion, Advertising Agency, Advertising Campaign, Advertising Company No Comments »
August 6th, 2008Mapping the World on a Canvas: Nokia 6220 Spot
While there might be a doubt over the mapping and navigation facilities of Nokia cell phones (esply. model 6220) but there’s no doubt that its advertisement maps the whole world on a huge canvas! The spot (done by Wieden + Kennedy, London) shows pencils, pens, crayons, markers, sketch pens and enthusiastic people who go on drawing the image of the world we live in and share with our loved ones. The idea isn’t something that can be called ‘unique’ but the artwork in the video is good enough. Plus, what interests me the most is the passion with which people of all ages and even kids draw their world on a spread out white sheet.
When it comes to the display of creativity in advertising campaigns, no body does it as Ogilvy & Mather! This outdoor campaign for DHL was done in Beijing. The ‘mobile’ on ground communication utilizes a gigantic outline of a cursor. The latter being installed on DHL runner vans through out the city’s Central Business District. Making use of such an idea imparts the 24×7 image of DHL- an attribute which it wanted to advertise about at the first place. Outdoors have a special place in advertising world because of the impact and if the outdoor advertising has a “live” element in it then definitely the campaign reaches across a diverse range of people in an effective manner.
August 6th, 2008So Clean, You Can Lick It: Sick Viral Advertising by A Hotel!!!
Gosh! This one is a really really sick ad! I just somehow managed to watch it though I admit at the end I was disgusted enough to puke! Virals have emerged as an effective way of advertising but this one indeed is a sad and brainless advert. The gal goes inside this hotel room and goes on licking everything from spoon to telephone, even shitpot!!! (I was just hoping that this item would not be on her licking-list but …sigh!) Interestingly this young lady isn’t shown licking the floor of the hotel about whose cleanliness she is advertising in a manner as if she is acting in a porn vid! I feel sorry for the guys who made this ad, the hotel which is cheap enough to advertise in such a disgusting manner and most of all for the actress of this viral. I bet she uses Domex or any other toilet cleaner instead of a mouth wash to take care of her oral hygiene. Yuck!!! And one thing I can guarantee is that this silly video is going to amaze only those who have a fetish for licking and sticking out their tongues. In general, the advertising campaign is super flop!
August 5th, 2008Volkswagen Puts Present Against Past
The new Volkswagen ad campaign by Les Mesa Santiago of Chile is banking on the feeling of regret, “Oh, I just couldn’t afford to buy it in the past.” That is the impression that you get when you first rest your eyes on the classical setting of the three ads that are part of the campaign. All the pictures give the impression of the ‘past’, a bygone era. Let’s take them one by one. The first ad uses the image of a ship to sell its Polo car. There is a sad girl who gives a tug to the viewer’s memory of regret of having missed the ship. But the once unaffordable thing is well within an affordable price range now. The punch line says, ‘Polo. At a price that won’t be back’, as if urging us to not make the same mistake again.