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The much-awaited Nano car by the Tata group will have another reason to stand out in the traffic. It’s out of the box ad campaign. Unlike the current trend of exhaustive advertising, the Tatas have decided on a very simple yet strong technique, that of an all-India single-day national print campaign. The roll out is estimated at an Ad spend of Rs 4-5 crore.
Such a promotional stand will remain in tune with the Tata’s secretive stand on the middle-class man’s car. In fact, they have been so discreet about their “little” invention that even the journalists of today haven’t been able to find out more than what has been told to them about Nano.
Apparently, Nano will not have any other ad than this which will primarily focus on the safety points related to the car. Very interestingly, the car doesn’t even boast to be endorsed by a celebrity. From the way things are moving, the ad will probably feature an aam aadmi…any takers?Â
Tags: Advertising, Advertising & Promotion, Advertising Campaign, Advertising Design, Advertising Slogan