Best is said when little is said. Wonder who said it but FedEx was the one to follow it. In the newest FedEx ad words have been carefully used, emphasizing the importance of each and every letter that has been scribbled.
It is a great idea to manifest everyday sentiments like “Mom, look out of the window, there’s a shooting star” or “They’re playing your favorite song on the radio”. The simplistic activities reflect a deep emotion within, which can also be read as the feeling behind even the packets called couriers; so, the words become a call for sincerity on be-half of the courier service provider because they are sent with the same sincerity by the courier service user.
Another important thing to note in this ad campaign is, every activity described has an immediacy to it. Isn’t that the basic quality required of a courier service!
FedEx masters the art of self-praise without sounding immodest. Such an approach allows the consumer to connect better with the courier service. After all, haven’t we all liked ads to strike a cord with us, and what better way than this one.
Via Adarena