This was the ad of the month in December in 2007. And it is easy to see why. The idea is simple and hits BANG on the target. Ford has very smartly re-presented an old form of advertising. Three sides of a mechanical scrolling billboard are used, each showing the visual of a rough terrain. The concept handling is deft. It brings back the old medium with a breath of fresh air. A ford truck is shown to be moving over a rough path and the ease of the eye movement is used as a parallel with the efficiency of the Ford vehicle.
Come to think of it, the brainchild behind the ad campaign has strived to be really different. Keeping the class of the product in mind, the ad maker has done the brand full justice. No wonder, business today is not done without a well thought ad campaign backing it. The strong point of this ad lies in its ‘non-gimmicky’ nature; one doesn’t get bored of them. I can’t remember the last time a billboard had an effect like this one on me.
Via AdOfTheMonth