For the ultimate dishwashing experience, try Yes. This is just what the ad by the famous dishwashing company seems to say and that too with a striking elegance. The concept signifies not only the effectiveness of the product but also its classiness. One must understand that the product is slightly mundane, although an important part of a household, but the ad succeeds in glamour-ising it.
The brilliant shine strikes the eye of the observer and grabs attention immediately. And the reflection of the brand name makes this ad a sure winner. The ad creator has completely understood that the ad is the mirror of the brand it works for. Another interesting aspect of this idea is the absence of a catchy one-liner, not that it mars the beauty of the place it is used at. But the fact that it is not there highlights the simplicity of the feature; in other words, Yes is very user friendly which again comes across as a strong point for dishwasher makers.
Via Adland
Tags: Advertising, Advertising & Promotion, Advertising & Services, Advertising Campaign