The more expensive, the better it is! Surprised? Well, that is the pattern with the consumers these days. I am not saying this but the research done by the National Academy of Sciences in California. Volunteers were given sips of wines with fake prices, and it was found that in most instances cabernets thought to be more expensive were enjoyed more.
The experiment explains how deeply the marketing forces impression the mind, sometimes even changing the preferences by just raising the price of a product. Antonio Rengel, who was one of the study authors, said, “This study has just shown us how the expectations we bring to the experience affect the experience itself.” In other words, an attractive and elaborate packaging works extremely well for a product.
But the big question is whether companies are right in pricing their products higher when not giving the consumers their due? Now that is an ethical question, which will have to be constantly checked by the authorities controlling the ad world. Under the façade of prestige, users should not allow any dumb agency to fleece them.
Via AdPulp / Bloomberg Report
Tags: Advertising, Advertising Campaign, Advertising Company, Brand ad