What do you think of nudity and advertising? And the endless arguments which say that showing a naked woman in ad campaigns is okay as long as their nipples are not showing. Wonder when it became a rule that it is religiously being followed by so many. How can one forget hundreds and thousands of videos on YouTube (which doesn’t like nudity) and Flickr (which can’t get enough nudity) show women barring their upper body except for the nipples? Mexico recently had an ad that featured a woman minus the nipples. Yeah, it was an ad for Mia seamless lingerie.
]I can’t imagine anything fruitful coming out of this ‘voyeuristic debate’ about whether women should be shown fully naked in ads or not? The mindset behind is clearly hollow and superficial because it tries to do nothing more than tease the viewers. How else would you expect an audience to react if you are trying to titillate him or her by shamelessly showing all parts of a woman except for her nipples? The approach is very crass! I think the debate should be between presenting a naked woman aesthetically and showing a nude lady to just tickle the sexual desires? What would you choose?
Essential Specks:
Published: November 2007
Advertising Agency: Teran/TBWA Mexico
Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores
Art Director: Yasser Flores
Copywriters: Eduardo Rodriguez, Daniel Pablos
Photographer: Rames
Via AdsOfTheWorld
Tags: Advertising, Advertising & Promotion, Online Advertising, Web Advertising