I’m sure Fox can hear the clinking sound of money it will make as advertising revenue on the Super Bowl Sunday. The expected figure is a whopping $225 million if our sources are to be believed. As per them, this will include the network’s four-hour pre-game show, Super Bowl game telecast and hour-long episode of its popular drama ‘House’ which will lead us out of the game. Plus, the TV stations owned and operated by Fox will make $35 million is ad revenue locally for a similar schedule of programming, making the total figure reach an impressive $260 million.
Apparently, the Super Bowl telecast contains 63 ad units which are expected to earn around $170 million with the average spot being sold for $2.7 million. In fact, some of the multi-spot advertisers in the game are paying less per unit. Five advertisers who purchased individual units with ad time close to sell out emptied as much as $ 3 million per unit. Despite the guess game at the final figure, Fox officials are keeping mum. And why shouldn’t they, because they will be raking in all the moolah!
Via Adweek
Tags: Advertising