Trust Oglivy to stand apart from the crowd. This time it was the German branch offering a brilliant display of their creativity. Their latest advertisement for Hot Wheels is on of those few that are not only innovative but also hit bang on target. No, they did not go the easy way, which is also an often trodden route, to show how small their toy cars are. But they gave a seriousness to them, projecting the toy vehicles as larger than life. “They are so real” is what the ad says with a simple but classy graphic.
Two trucks seem to be competing with each other, when they finally decide to take the plunge and take each other head on. The plunge or the jump is illustrated brilliantly. I think I forgot to mention that they jump across a row of many cars matching the stunts of the super cool action-packed films that we see on the big screen. The scene is so larger than life but full of realism in terms of the size and structure of the vehicle. Finally, it is the road safety sign that draws our attention with its “Do not try this at home”. If you didn’t notice this line packs the entire effect. The kid is shown something absolutely brilliant like in Ripley’s Believe It Or Not or Fear Factor, where every act is followed or accompanied by a note of caution.
Tags: Advertising, Ogilvy and Mather