Ad Crunch

Levis is back with a bang. Scowling A.D. went to LA to click them with the very dependable, photographer Joseph Rodriguez. Well, if you didn’t know Rodriguez also has the much admired book called ‘Gangs of East L.A’ to his credit. Coming back to the ad campaign, I feel it makes more sense the more pictures your see.

It has been executed so well! Levis had lately begun to lack a sense of exclusivity and identity but now it seems to be back in action. No doubt the ad is very impressive. I liked it a lot though the firing squad and the cheerleaders were a bit weak with so little expression on their faces. The dad is just too good with his cowl.

The ad succeeds because of the personal touch in it. The reactions are real and the world is real too. The ad makes you wonder what exactly does Levis’ range of ‘Original misfits’ do to you to prompt such reactions. And the rebellious part of us will definitely make us try ’em out too.

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Via ScampBlog

Tags: Advertising, Advertising & Promotion, Advertising Campaign, Advertising Company, Advertising Slogan

This entry was posted on Saturday, February 2nd, 2008 at 11:31 am By Andrew and is filed under Advertising, Advertising & Promotion, Advertising Campaign, Advertising Company, Advertising Slogan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.