Three cheers to Spike for featuring this ultra cool bus-shelter ad. The network has mounted Stars Wars ersatz “light sabers” where the ad would usually run with the ad text at the base. We are coached to “use only in case of Sith.” Initially, the thought came to our mind that we are looking towards the fluorescent lights blinking around a blank ad slot and thus labeled it as a clever ad campaign. We along with our gang cracked this at West 34th Street and Eighth Avenue lately. This promotion is reminiscent of the media kerfuffle that Levis produced in 1996. The company crammed $50 Dockers pants onto the bus shelters inviting smart people to experience a different feel by smashing, craking and grabbing them. This is a clear call for the Department of Transportation to revise existing ad-policies.
Via Weblogs
Tags: Advertising, Advertising Design, Advertising Sign, Bus Stand, Department of Transportation, Poster Advertising, Star Wars