A mighty gorilla and a hero share the limelight at Cannes Lions 2008 international advertising film festival. Out of the four Grand Prix Lions, two were notched by Cadbury’s “Gorilla” and Xbox Halo 3’s “Believe”. The former ad was created by Fallon, London and the latter by T.A.G./McCann Worldgroup, San Francisco. Fallon, known for its work in the area of branding and communications, believes in going beyond traditional advertising. The best example of that is award-winning Cadbury “Gorilla” Ad. If a Gorilla can sway in passion after consuming Cadbury and play drums, think about what the sinful chocolate can do to us!!
Equally interesting is Xbox Halo 3’s “Believe”. The sixth generation video game console by Microsoft Corp. – Xbox is known for its variety of games offered to its fans worldwide. T.A.G./McCann Worldgroup wants “to be recognized as a Category of one”. It definitely has achieved this objective with the Cannes Grand Prix under is belt now! The “Believe” ad is truly inspiring, reminding us that a Hero is a ‘Belief’ against all inspiring odds. Heroes impart faith to us and so does this advertisement.
All I can say in the end is, the ads are truly deserving!
Via AdWeek
Tags: Ads, Advertising, Advertising Agency, Advertising Design, Believe, Cadbury, Cannes Lions 2008, Gorilla, Grand, Halo 3, Prix, Xbox