UNICEF s TAP Project advertisements have won all the three awards in Cyber Young Lions section at the recently held Cannes Lions 2008. The TAP Project (http://www.tapproject.org/) emphasizes on the role of clean water in a child s life. While most of us seem to take water for granted, thousands of children die every day because of lack of clean drinking water and other water related diseases! In order to raise concern among people, over 2,350 restaurants (in USA) joined TAP Project, which was undertaken for a week (March16-22, 2008). To introduce and popularize this project via Internet, Cyber ads were created in 3 different countries: Brazil, Korea and Latvia (wining gold, silver and bronze awards respectively). Congratulations to those who created these adverts:
Brazil: Fabiano de Queiroz Silva, Art Director (McCann Erickson), Marcelo Mariano Dias, Art Director (JWT).
Korea: Joong Sik Choi, Student (Hallyn University, Seok) ,Jin Shin, Art Director (Cheil Worldwide).
Latvia: Raimonds Platacis, Copywriter (DDB), Marcis Mikelsons, Animator (Cube).
Via CannesLions
Tags: Ad design, Advertising, Cannes Lions 2008, Cyber ads, McCann Erickson, Tap Project, UNICEF