We all know the brand, we all know its products and yeah, we do know their effect as well. What we want to know though- has the Axe Effect started becoming dull enough ? Seems so! Girls if it hadn t been like that, why would the deo-makers introduce a men s parfum avec le chocolat??? Axe s latest Dark Temptation Deo is being actively promoted on these days via an irresistible Chocolate Man. The advert shows an ordinary chap using this stuff and getting converted into a chocolate man-one that no woman on earth can ignore! The commercial is done by Agency: Vegaolmosponce, Argentina; Director: Tom Kuntz Production Company: MJZ.
This witty advert won a Gold Lion at the Cannes International Advertising Festival, 2008 under Cosmetics& Beauty section. If you haven t seen it so far, then watch it on YouTube. Well, congratulations to the agency but I think, I would rather like my man to buy me chocolates than get converted into a chocolate man and get consumed by others in the town!!!
Via Duncans
Tags: Advertisement, Advertising, Axe, Axe Effect, Brand, Cannes 2008, Chocolate Man, Chocolates, Deodorants, Final Cut, La Casa Post Sound, MJZ, Promotional Product, The Mill, Tom Kuntz, Vegaolmosponce