The Advert
The Drink cycle advert for Drinkwise Australia (evidenced based organization promoting sensible drinking culture in Australians) is a T.V. spot of sixty seconds. Through a simple narrative and few carefully chose words coupled with apt visuals, the advert makes us realize how kids and teens absorb drinking habits of their parents. It s a simple yet sensible advert promoting responsible drinking among parents with small kids, parents with teens and even parents to be. In short, every adult going for a couple of drinks should realize that he/she is acting as role model for younger generation. So, if you drink safely, you do not end up harming your own health and your kids health too!
The Credits
Ad name: Drinkwise Australia: Drink Cycle.
Ad type: T.V.spot.
Agency: Clemenger BBDO, Melbourne.
Executive Creative Director: James McGrath.
Creative Director: Ant Keogh.
Art Director: Tom Martin.
Agency Producer: Sveda Cemo.
Filming: Mark Molloy via Exit Films, Melbourne.
Video : Be a Role Model to your kids: Drinkwise
Via Duncans.tv
Tags: Advertising, Alcoholic Drinks, Australia, Canned 2008, Clemenger BBDO, Clemenger BBDO Melbourne, Epoch Films, Exit Films, Habits, JC Penney, Kids, Like Long, Mark Molloy, New York, Parenthood, Public Health & Safety, Saatchi & Satchi