Too much TV will make you upholstery! Brocade Couch, ESPN, TV, Saatchi & Saatchi, Singapore, Advertising, Print Advertisement, Media, Visual, Habit, Media, Sports, Advertisement, ESPN, Print Adveritsement, Print Advertising, Advertising, Contemporary Ads

Being 24×7 in front of the idiot box can turn you into upholstery. This is the opinion of one of the leading sports channels ESPN. The Brocade Couch print advert is done by

Saatchi & Saatchi (Singapore)! It seems to be quite an apt advertisement of this age. Concerns over kids being obese at an age when they should be slender and actively playing on field are voiced through this print ad. A man and a dog glued to the TV set. And the man is a part of the sofa s upholstery being there on the sofa throughout his day and for everyday of a week! While ESPN like all most of the channels these days has a round-the-clock programming schedule, thanks to the rapidly evolving media and sports industries. But the concern over viewers becoming couch potatoes by watching a Sports channel is refreshing to see. Moral of the ad: Watch ESPN everyday but don t become an extension of your couch/ bed.

Via CreativityOnline

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This entry was posted on Thursday, June 26th, 2008 at 6:56 am By Swati Paul and is filed under Advertising, Advertising Agency. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.