Each one of us spends a lot of time pondering upon and wondering about what life is?
It’s an open-ended question which agency Grey London has tried to solve for its client Fortis. Result is a 45second long simple, effective and thoughtful commercial titled “Life is a Curve”. With a simple line-drawing animation and meaningful voiceover, the advert explains that life is not a rolling dice of fate but a curvaceous line that joins the ups and downs that we face daily.

Our decisions affect the course of life. It reminds us that perhaps its best to stop, think and evaluate ourselves and our decisions when we feel stuck up. It’s good to remember that life is hard by the yard but its cinch by the inch. The ad says, Fortis helps you every single inch of your life in getting you where you have always wanted to be! For a quick lesson you can watch the spot on YouTube.

Via AdForum

Tags: , , , , , , , , , ,

This entry was posted on Sunday, June 29th, 2008 at 7:47 am By Swati Paul and is filed under Advertising, Business Advertising, Contemporary Ads. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.