Dr. Perea

Getting your skin and body parts fixed often requires going under the scalpel of a plastic surgeon. Mostly we find the adverts for these doctors and such clinics either in yellow pages or we learn about them through viral marketing. But, the June 2008 published print ads for Dr. Perea are a fresh sign in this area. The advertisements are created by one of the leading agency of today - McCann Erickson (Bogota, Colombia). The two adverts released are called Ring and Lubricant. Both the ads are tastefully designed keeping in mind the doctor’s clientele.

The tag line in both says “It will change more than your body”. These words together with suggestive images of a hand and tubes speak a lot about the treatment provided at Dr. Perea’s clinic. The latter claims to get you noticed by making you more physically attractive and enhancing your sex appeal. I like the ads for their subtlety. Without being gaudily provocative, with those titillating images and tarty messages that often cross the line of decency, McCann Erickson has produced creative work that simultaneously delights your intellect and sends across a message. Other adverts in the league are Dr. Perea plastic surgeon: Bikini, Alfa Alfa and KamaSutra ads.

Via AdsoftheWorld

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This entry was posted on Sunday, June 29th, 2008 at 7:57 am By Swati Paul and is filed under Advertising, Advertising Agency, Advertising Campaign, Advertising Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.