The Product: COPPERTONE Sun Care
A sunscreen that protects you from harmful UV says of the sun whether you are basking on a beach or lazily lying down in your lawn. Remember when outside don t forget to “Protect yourself” (product s tagline).
The Agency: DM9JaymeSyfu, Manila.
Ad type:Â Print Adverts: two posters titled Coppertone sunburn protection: Park, Beach.
Ad design: Simple & Effective. A beach poster and a park poster. The common entities in    the 2 print ads are: Sun, a capital C cutout and a human figure. Ofcourse not to mention the product name, logo and tag line!
A hug capital C cutout covers the resting lady/ man on the beach/park and effectively blocks sunrays falling on the lady/man. The hug C symbolizes Coppertone and the brand s effective range of products. So, 10/10 for a neat design with absolute clarity of messageJ!
Via AdoftheMonth
Tags: Ad design, Ads, Advertisement, Advertising, Agency, Coppertone, DM9JaymeSyfu, outdoor, Print ads, Sun Care, sun protection, sunscreens, UV says