When size zero is no more a norm on the ramp then, why should we have sleek appliances? I think this is the question that occurred in the mind of Magimix- a well-known brand of home appliances. Its latest product is a bigger sized food processor. Well, the print advertisement still shows it to be the normal size. But the tagline for Magimix XL: Squash, Potato, Eggplant reads,” BIG IS IN”!!
The print adverts are designed by agency Grey, Tel Aviv (Israel). To be honest the design doesn t seem to be fresh. WMF kitchen knives did a much better work with their vegetables than Magimix! Besides, what is the big infatuation with female body form? Only advertisers could answer that! If big is really in, why not use a Sumo wrestler?? Anyway, let me not be overtly critical nowJ and tell you the credits:
Advertiser: Newpan
Executive Creative Director: Yonatan Stirin
Art Director: Tali Dayan
Creative Director: Tal Riven
Copywriter: Yoav Shutan
Illustrator: Oriel Agmar
Photographer: Yoram Asheim
Released: June 2008
Via Advertolog
Tags: Advertisements, Advertising, Advertising Agency, Advertising Design, Brand, Food Processors, Home Appliances, Home electronics, Magimix, Print ads, Print Advertising, Vegetables