How often do we see an alien neglected by humans and is treated badly? Perhaps it s the first ever move to show an alien with human-like feelings by the Adopt ad campaign of Sci Fi channel. The campaign has both print and TV commercials but it s the video that I am talking about. You ought to see it. It just melts your heart! A cute, little, podgy and a bit dull-looking alien unaccustomed to Earth and her beings, longing for a home and love. Aw….its cruel the way the alien is being treated at the orphanage by none others than kids!! But who said, kids can t be nasty?
Coming back to the advert, this 2 min spot forces you to open your heart and be generous towards Sci Fi. Really sensitive videoJ. The advertisement is created by agency BETC Euro RSCG (France). It has also done other similar ads for the campaign. The print advert titled “10 Lost ET Kids” has come out pretty well.
And next time don t hesitate to “Adopt”!
Via AdForum
Tags: Ad agency, Ad campaign, Advertisements, Advertising, Aliens, BETC Euro RSCG, Commercials, ET, Sci Fi, TV Spot