Boston is the hub of dangerous Sharks and Rays these days. A walk on the streets of the town and you will notice them everywhere around you. But don’t panic, for these are advertisements about the New England Aquarium I’m talking about! Agency Mullen of Wenham, Mass. has cleverly designed this brilliant ad campaign for the N.E. aquarium. One can find its work (Sharks + Rays exhibits) on strategically selected points inside Boston city like Hatch Shell, Weeks Bridge and on Swan Boats.
As per the agency, viral marketing tactics will also be employed where in a team of “lifeguards” will swarm downtown and direct visitors and tourists to the aquarium. The most interesting ads are those found on taxitops-a shark fin popping out of the vehicle’s roof, on duck boats and on the Weeks Bridge on Charles River (connecting Boston to Cambridge).
Watch out for those Shark Teeth!
Via AdWeek
Tags: Advertisements, Advertising, Advertising Agency, Advertising Campaign, Aquarium, Billboards, Boston, Charles River, Mullen, New England, Sharks, Sting Rays, Street Advertising, Transit Ads, Viral Marketing