What’s new in the world of emotional advertising? It’s the entry of U.S. Cellular after Vodafone and Bharti Airtel (these two have churned out a number of emotional adverts for the Indian T.V.). USA’s cellular operator U.S. Cellular has launched an ad campaign called “Spread the Love” which urges customers to opt for a wireless company focused on infusing love and humanity to our currently dreary world. The agency responsible for this work is Publicis & Hal Riney (San Francisco, USA).
According to Roger Camp (Chief Creative Officer, Publicis & Hal Riney), “Although this is an approach not “of the category”, the team leveraged the philosophy that has always set Riney apart, which is taking what is authentic about a brand – its soul – and amplifying it. In this case, the new positioning plays on what makes U.S. Cellular different than other wireless providers – its focus on treating people really well. Whether that means customers, partners or employees. This is definitely a new approach, but the category is more than ripe for it. Especially since the wireless industry is inherently about connecting people.”
Ok readers, after that long oration, just take a look at ad here.
Personally, I feel the ad is like an old wine in new bottle but definitely well-executed!
Via Textually
Tags: Advertisements, Advertising, Advertising Agency, Bharti Airtel, Cell phones, Cellular operator, Commercial Public Services, Commercials, Emotional Advertising, Mobiles, TV Spot, U.S. Cellular, USA, Vodafone