When it comes to childcare, mothers don’t like compromises at any stage. Isn’t it? The new print adverts released by Hospital SAO LUIZ for Newborn Care Classes are infact are a sensible mix of emotional appeal and creativity. The ad campaign is handled by agency Neogama/ BBH (São Paulo, Brazil). And I must congratulate them for these advertisements that capture different baby posters but instead of featuring cute-chubby babies (like such ads always do!) the ad-posters depict the baby posters from a form made of Rubik s Cube!! Very innovative indeed! The creators of these ads, I’m sure like to play Rubik’s Puzzles in their leisure time.
Credits:
Advert title(s): Rubik´s Cube;
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama;
Creative Director: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado;
Copywriter: Patricia Leme;
Illustrator: Marcelo Baltazar
Tags: Advertisements, Advertising, Advertising Agency, Advertising Campaign, BBH, Brazil, Child, Child Care, Children, Classes, Commercial Public Services, Mothers, Newborn Care, Print ads, Rubik’s Cube