Denny s chain of restaurants released a T.V. advert on July02, 2008 which claims that “nothing good happens after midnight,” except the food& ambience at its restaurants.
The spot called “Human Slingshot” shows a group of young fellas prepping a stunt because they are bored and have nothing better to do than try their luck at a giant slingshot! One member of the group senses the ridiculousness of the moment and suggests “This is so stupid,” yet he too seems to enjoy the moment. Next we find, the man positioned into a giant makeshift slingshot being released in air and thrown miles away as everybody else gasps for air in bewilderment! Best part comes then, as in a totally anticipated manner born out of human psyche the viewer finds the rest of the group members running from the location in a speechless manner.
No words exchanged but the feeling of being caught is so dominant that those present there find it best to flee from the locationJ. So typical! Yet it strikes a cord with the youth. Let s see how much this promotional advert of Denny s is of actual help in catapulting its sales and popularity like the slingshot does to the daring stuntman.
Check out the video on YouTube and decide for yourself.
Here are the credits:
Agency: Publicis USA, Executive Creative Director: Shon Rathbone, Creative Director: Pete Voehringer, Steve Grimes, Art Director: Pete Voehringer, Copywriter: Steve Grime, Andrew Beckman, Chris Riley, Copywriter: Steve Grime, Andrew Beckman, Chris Riley, Agency Producer: Jaime Roderer, Production Company: Station Film, Director: Brendan Gibbons, Director of Photography: Shawn Kim and Editorial Company: Red Car Editorial, Editor: Keith James.
Via AdWeek
Tags: Ad agency, Advertisements, Advertising, Advertising & Promotion, Brand, Commercials, Dallas, Denny's, Food, Publicis, Restaurants, TV Spot, USA