In Hong Kong, you will find these days a new and fresh take at outdoor advertising featuring works of Ogilvy & Mather (Hong Kong) for DHL on the MTR escalators. To demonstrate the courier company s inexplicable ability to deliver-on-time regardless of the conditions, the ad agency converted the escalators into advertising boards. The areas either side or between the escalators were covered with giant bird s eye view of Hong Kong s infamous traffic jams on high-ways. The condition of stationary road traffic clearly evident on the escalators main body.
The moving handrails then acted as a fast lane with a steady traffic flow. The highlight of the entire outdoor advert are of course these handrails because they are covered with yellow DHL logos. The whole concept is refreshingly and it is so much at-your-face that you cannot afford to ignore it.
Good work Ogilvy & Mather!
Via FrederikSamuel
Tags: Ad agency, Advertising, Advertising & Services, DHL, DHL Gridlock, Gridlock, Hong Kong, Ogilvy & Mather, Outdoor Ads, Outdoors