We all know what paper towels are for. This simplicity of the product s function makes it all the more difficult for a brand of paper towels to advertise about itself without coming across as being clichéd!
Nikol Paper towels might have also felt the same. Their latest print advert titled Grapes bears a refreshingly simple design. The message is easily understood and being reinforced by the tagline Maximum Absorption .
Besides, the fresh green fruit delights the senses. A sober advert but an apt one!
Credits:
AGENCY- Gitam BBDO
CLIENT/PRODUCT- NIKOL Paper Towels,
EXECUTIVE CREATIVE DIRECTOR- Guy Bar,
CREATIVE DIRECTOR- Danny Yaakobovic,
ART DIRECTOR- Igal Ezra,
PHOTOGRAPHER- Yoram Ashaim
COPYWRITER- Matan Orian
Via AdsoftheMonth
Tags: Ad agency, Ad design, Advertising, Adverts, BBDO, Grapes, Green Grapes, Poster ads, Poster Advertising, Print, Print Advertising