July 5th, 2008Sauce up Your Sex Appeal- Axe Effect ad
Disappointing is what I would tag the new July released Axe deodorant ad. The Axe: Sauce T.V. spot of half a second is just a mediocre video. Even disappointing! Especially when you have enjoyed the Chocolate Man advert by the same brand and still have it fresh in your memory. This particular video Sauce advert is done by Agency: BBH ASIA PACIFIC (Singapore). The brand is known for its deos and such products which claim to enhance your sex appeal hence the advertisements have to outline this fact as many times as possible. But atleast, a fresh concept or a new idea won’t hurt the brand’s sales& promotion. The moment the viewer watches the salad bar girl being affected by the killer instinct of the deodorant the cute-looking chap is wearing; her gimmicks with the sauce bottle are pretty much anticipated.
Only that we viewers are smart enough to figure that out but the poor kid in the video looks dumb enough to do that! Perhaps it’s a side effect of applying such a high dose of pheromones under one’s arms! J Grow up guys!! These old tricks don’t spell magic every time.
Anyway, here are the credits:
Advertiser: Unilever
Agency: Bartle Bogle Hegarty Singapore
Designer: Al Issac
Photographer: Teo Studio
Executive Creative Director: Steve Elrick,
Art Director: Joseph Tay
CD/Copywriter: Peter Callaghan
Agency Producer: Krystie Koh
Production Company: Gravity Films
Business Director - Ara Hampartsoumian
Account Director - Jeremy Bek
Account Manager - Stephanie Yip
Productions Support - Lynx Films
Check out the video here
Via Advertolog
Tags: Ad agency, Advertisement, Advertising & Promotion, Axe, Axe Effect, BBH Asia Pacific, Brand, Commercial, Deo, Deodorants, Product ads, Toiletries & pharmaceuticals, TV Spot, Unilever