spiral

Arty and interesting! This was my first response to Renault Clio Campus: Really Economical print adverts.
My second response would be ‘Hey these ads are damn witty as well!” J
Advertiser: RENAULT; Brand name: RENAULT CLIO; Category: Cars
The advertising campaign is designed by agency- NEOGAMA BBH (Brazil)

Ad design: these artistically done poster ads depict spirals. Houses are lined on these spirals, the roads are also on these spirals and Renaults are moving on these spirals! Why Spirals? If you remember that in old classical movies whenever, the hero/heroine or any character remembers some veryyy old instance of past, the connoting symbol shown on the screen would be a spiral; cut, we have the past story moving in from of our eyes in the next shot! Symbolism used very deceptively.

Ad Slogan:

Once you are sufficiently intrigued by the ad design what catches your attention almost immediately is the tag line meant for the three adverts. Here they are:
· Angelina Ad: The last time I filled up my tank, Angelina had 3 kids.
· Britney Ad: The last time I filled up my tank, Britney had hair. ;)
· Fidel Ad: The last time I filled up my tank, Fidel still ruled Cuba.

And here are the credits:
Executive Creative Director: Alexandre Gama; Illustrator: Jeremy Green.
Art Director: Márcio Ribas; Copywriter: Isabella Paulelli.
Creative Director: Alexandre Gama, Márcio Ribas, Wilson Mateos.
Photographer: Jeremy Green.
Digital Retouching: Daniel Leão, Alessandra Perez, Alexandre Calvin.

Via Coloribus

Tags: , , , , , , , , , , , , , , ,