Ad Crunch

The efforts to make people aware about the pathetic condition of Germany’s historical monuments are taken up by German Foundation for Monument Protection. These massive structures from the past mostly cathedrals and castles need huge amount of money for restoration plans to move ahead.

The credits are:
Advertising Agency: Ogilvy (Frankfurt, Germany)
Creative Director / Art Director: Simon Oppmann; Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello; Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument.

Ogilvy focused on making an impact full statement in this marketing campaign so, rreplicas made from the original sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. To double the impact placement of begging sculptures was in the direct vicinity of those historical buildings for which they are collecting their donations.
And the results have been a registered 40% increase in donations made by the locals. Voila! This is what I call hard–hitting marketing.

Via InvisibleRed

Tags: Ad agency, Ad slogan, Advertising, Advertising Agency, Ambient, Architecture, Cathedral, Europe, German Foundation for Monument Protection, Germany, Guerilla Marketing, Monument Protection, Monuments, Ogilvy, Public interest

This entry was posted on Sunday, July 6th, 2008 at 1:05 pm By Swati Paul and is filed under Advertising, Advertising Agency, Ogilvy and Mather. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.