Smoking kills! We all know that. Perhaps that’s why it’s so difficult to come up with innovative quit-smoking message. But, agency Neogama/BBH (São Paulo, Brazil) has a penchant for doing difficult works with a style! The poster ads it did for ADESF, the organization known for its anti-smoking campaigns, are a lucid example. The advert steals our attention with the tagline, “In 2055, yogurt lids will finally work.
Live to see it. Quit smoking”. The message is wrapped up in a simple satire for the smokers and chain smokers of the world. Now it’s for them to decide!
Credits:
Creative Directors: Alexandre Gama, Márcio Ribas &, Wilson Mateos
Art Director: Max Geraldo
Illustrator: Bruno Borges
Copywriter: José Luiz Martins
Via AdsoftheWorld
Tags: Ad agency, Ad campaign, Ad design, Advertising, Anti-smoking, BBH, Neogama, Press & Poster ads, Print ads, PSA campaign, Quit Smoking, Social Advertising, Social Advertising Prints, Yogurt