The April, 2008, published print adverts of Mentos candy have a cheeky ad slogan. The three adverts are Mentos: Girls, Rock, and Classroom. These highly colorful posters show kids in a classroom, girls and a teen rockstar kid…all having a bump on their faces. This colorful bump is the Mentos candy and it connotes Pimples- something which freaks out every teen (and even adults). The company wants to build a rapport with teens and specially reemphasizes on the fact that pimples are a puberty thing- you can’t just escape from them! Then, why not accept them and enjoy life with mentos than killing yourself by worrying over them!
Neogama/BBH, São Paulo, Brazil (http://www.neogamabbh.com.br) has developed these ads. And, the credits are:
Advert title(s): Pimples; Headline and copy text (in English): Mentos Teens. It´s a puberty thing.
Executive Creative Director: Alexandre Gama
Art Director: Vico Benevides
Creative Directors: Márcio Ribas, Wilson Mateos;
Copywriter: Isabella Paulelli
llustrator: Tiago Hoisel
Retoucher: Roberto Jun
Via AdsoftheMonth
Tags: Ad agency, Ad slogan, Ads, Advertising, BBH, Brazil, Classroom, Creative ads, Mentos Teens, Poster ads, Print, Print Advertising, Puberty, Teens