Adventure, Tattoos, late night Parties, body Piercing and Mini skirts are all symbols of the rebellious youth. The one being techno-savvy as well…and this is the audience Kingston Technology ad campaign is targeted at! The campaign comprises five print adverts. Five posters all colorful and vibrant, full of young appeal and the zest for an adventurous life. The campaign is designed by agency Six Inches, Mumbai, India. The ads reflect about the imposing psychology of elders upon teens and young adults. And they also cleverly tell you that after all it’s your life and” It’s your space”. So make the most of it and expand your sphere with a line of Kingston techno-products. Good targeting!
CREDITS:
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Photographer: Abitabh Kame
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Production House: Lighthouse
Via AdsoftheWorld
Tags: Ad agency, Ad campaign, Advertising, Asia, Electronics & Technology, India, Kingston, Mumbai, Print, Print & Poster Ads, Print Advertising, Six Inches, Technology