Mac D as we love to call it is sure a star when it comes to advertising and marketing skills. It s Roland and happy meals became a mega hit with kiddos all over the world. And now this Giant Egg billboard! Spanning across from Wrigley field in Chicago, this huge billboard is the creativity materialized by Leo Burnett ad agency.
Now you can see your eggs hatching before being served on the morning platter at Mac D s. The giant egg starts cracking up in early morning hours (6:00AM till 10:30AM) and by the time you have your breakfast the egg billboard has already hatched displaying the “Fresh Eggs Daily” message on its yolk! CoolJ the eggs opens precisely for same number of hours daily indicating that once the breakfast hour is over no more fresh eggs are available. The engineering part of the big egg is taken care by Prop Art Studio, MMT. Certainly, a very interesting billboard which actually works!
A mention of the credits is must. Here they are:
Executive Creative Director: John Montgomery; Creative Director/Art Director: Brian Shembeda; Creative Director/Copywriter: Avery Gross; Art Director: Nathan Zuercher;
Copywriter: Adam Rubin; Executive Producer: Denis Giroux; Senior Producer: Laurie Gustafson; Prop Engineering: Prop Art Studio, MMT.
Via Coloribus
Tags: Ad agency, Ad campaign, Advertising, Advertising& Promotions, Billboard Advertising, Billboards, Campaign Marketing, Chicago, Creative ads, Creative outdoor, Fast Food Outlets, Leo Burnett, OOH, Outdoors, Restaurants, USA