The recent Renault Megane Cabriolet: Ceiling adverts are such a sight that they might as well be exhibited in Louvre! All the six prints are done very tastefully by agency Neogama/BBH, São Paulo, Brazil. These poster ads reflect the grandeur of ornate ceilings as found in ancient Roman Catholic churches or some palaces. The glamorous architecture transports you in another world. Only thing I don t understand very clearly is why Renault s makers are urging you to “Look up more often” (tagline)? Perhaps the company has become conscious of the cramped cabins its cars come with. And perhaps with Renault Megane Cabriolet, they intend to include more headspace. Whatever, but the execution of the ads to demonstrate the view from Megane s folding hard roof is par excellence!
Credits:
Executive Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Digital Retouch: Alessandra Perez
Via Adsoftheworld
Tags: Ad Agnecy, Ad campaign, Ads, Advertising, Americas, Automotives, BBH, Cars, Print Advertising, Prints, Renault