The Coke Side of Life: Le Bron & Yao ‘Unity’ Ad.

Beijing Olympics 2008 is shortly due. Coca Cola- one of its worldwide partners has launched the Unity ad campaign featuring iconic Le Bron James & Yao Ming representing the US and China. The thirty seconds TV spot has everything that speaks about the spirit of the international games. Besides the star players there s good audio (composed by Eclectic company), lovely animation showing grizzlies, panda bears, golden eagle, dragon, lots of fiery action and attitude and sparkling energy to wake up the sportsman in you. 10 on 10 for good work!

Credits:

Agency: Wieden + Kennedy
Advertiser: Coca-Cola Company
Brand Name: Coke

Tagline: Live Olympic on the Coke side of life

Production Company: Nexus Productions

Audio Post Production: Digital One

Creative Director: Hal Curtis, Sheena Brady

Art Director: Miriam Kaddoura

Account Director: Ryan Peterson

Agency Producer: Kevin Diller

Copywriter: Dylan Lee

Via: MetaCafe

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