What is it that we always fall for advertisements featuring babies? The ad campaign by pharmaceutical company Bristol-Myers Squibb for its product Dermodex Prevent also features some very cute babies. But, that’s not the only thing which makes the campaign a good one. All the print adverts seem to be carefully crafted with cute babies, good background art and neat message display. In all, they are well executed! The agency responsible for such good work is Giovanni + DraftFcb (São Paulo, Brazil).
The ads have an emotional angel to them. It’s nice to see that the target audience (Mothers in this case) are well empathized with by the company’s ad campaign. The tagline says it all, “We know what it is like being a mum”. You might be affected if you are a mom to be with or have small kids!
Credits are:
Creative Directors: Adilson Xavier, Ricardo John, Sidney AraĂşjo
Copywriter: Ricardo John
Art Director: Marcus Saulnier
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Photographer: Thelma Vilas Boas
Art Buyer: Érika Sartin
Illustrator: Fiona Hewitt
Source: razl.net
Tags: Ad agency, Ad campaign, Ads, Advertisements, Advertising, Americas, Brazil, Dermodex, Draftfcb, Pharmaceuticals, Press & Poster ads, Print Advertising, Prints