While driving on a highway can be fun, it can be disastrous if you are the driver and you happen to sleep on your steering wheel! Issued for public awareness and safety, agency Saatchi & Saatchi’s ad campaign for district of Rodney (New Zealand) happens to be a gentle reminder of this.

The campaign has three adverts all of them well executed in terms of content, style and packaging. Printed and published from a perspective shot, the graphics clearly spell out the dangers of mixing your sleep with your driving.

The district authorities of Rodney thus urge you to stop, sleep and then drive. Your life and car both are precious and so is your sleep. Be just with each of them. Drive you’re an alert mind!

Source: pubaddict