The print advertisements of Voltaren pain relief balm seem too good to be true.
I haven’t tried the product and so can’t really vouch for its effectiveness but so far as the prints are concerned, agency Saatchi & Saatchi, Amsterdam’s work hits the target effectively! So much so, the posters titled Voltaren: Glass, Razor Blades & Nails look creative black and white artistic prints in the first place. Also nice is the ad slogan which reads” Pain relief balm soldiers through the most nefarious stuff.”

 

  The verdict: this ad campaign is simple & effective.
  Credits:
  Creative Director: Magnus Olsson, Jean-Francois Fournon
  Typographer: Jeroen Wartenbergh, Roger Kennedy
  Photographer: Valerie Van Der Wal
  Art Director: Magnus Olsson
  Copywriter: Avinash Sampath

  Source: creativity-online

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This entry was posted on Sunday, July 20th, 2008 at 4:28 am By Swati Paul and is filed under Advertising, Advertising Slogan, Agencies, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.