Locks are meant to be tough. But this much? Well, indeed it’s Masterlock! The print advert titled Hippies for advertiser Masterlock is done by agency FoxP2 (Cape Town, South Africa). The advert is full of wry humor with (as you can very well see) human skeletons chained to a tree with the product being advertised. The message gets accentuated with the tagline saying,” Tough Enough For Any Job.” I quite liked the way the ad is being executed. A breakaway from boring adverts about locks & their keys. Here, are the credits:
Art Director: Ryan Barkhuizen,
Creative Directors: Andrew Whitehouse, Justin Gomes,
Photographer: Bryan Traylor AND
Copywriter: Mike Pearson.
Source: adsoftheworld
Tags: Ad design, Ads, Advertisements, Advertising, Africa, Cape Town, Creative ads, FoxP2, Hippies, Humor., Industrial & Agriculture, Locks, Masterlock, Print, Print Advertising, South Africa