Jack in the box or a balloon anything can be a potential danger if you are a heart patient. An ad campaign consisting of two print adverts done by BBDO Bangkok for Ramathibodi Hospital are serious reminders of the fragile state of heart patients. The ads are well executed and the public safety concern hits you bang on your head!The tagline is equally interesting: “If your heart is week, anything can attack. Check it regularly”.
Trust me, every single word of this tagline is 100% true for my mother is a heart patient too and I have had my own share of troubles regarding her ailments. So, it’s my personal request to all you readers out there, take care of your heart. And my congratulations to Ramathibodi Hospital for a wonderful campaign.
Here are the credits:
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Weerachon Weeraworawit, Vasan Wangpaitoon, James Dennis Makanas
Copywriter: Suthisak Sucharittanonta, Weerachon Weeraworawit, James Dennis Makanas
Art Director: Bongkochatorn Naksawat
Photographer: Anuchai Secharunputong
Art Director: Vasan Wangpaitoon
Via: coloribus
Tags: Ad slogan, Advertising, Advertising Agency, Agencies, Balloon, Bangkok, BBDO, Box, Health, Heart, Heart Care, Heart Diseases, Hospital, Jack, Jack in the Box, Press & Poster ads, Print Advertising, Prints, Public Health & Safety Ads., Ramathibodi, Thailand