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A few days ago, I told you about an advert featuring the emotional tale of a cactus man (that ad was for a bank) and today, it’s Paperman’s turn. The TV spot is about the tax returns which Australians are busy filing these days. Needless to say burdened by all the paper work they sure need some guidance. Here comes a symbol of an Australian’s tax return related worries in form of The Paperman. He is all confused and wanders on the street receiving apathy till he reaches the office of H&R Block.
His problems get solved when a lady attends to him and the advert ends in a mellowing hug. This ad was prepared by:
Creative director/art director: Josh Moore,
Art director: Tim Chenery,
Copywriter: Jessie Jordan and Nigel Clark,
Account manager: Vittoria Farro and
Agency producer: Liz Coleman at RazorJuniorw Sydney.
Via: duncanstv
Tags: Advertising, Australia, Commercials, Creative ads, Film Construction, H&R Block, Ian Paul, Man, Nic Finlayson, Paper, PaperMan, RazorJunior Sydney, Tax, Tax Returns, Television Advertising, TV spots