Nothing can beat the combination of Oreo cookies and milk! The fact gets reinforced with this brilliant advertising campaign done by Draft FCB (New York) for Oreo. The Elevator ad campaign was installed in a shopping mall in NY City and it seems the crowd likes this sort of innovative outdoor advertising!
The poster advert on the above campaign reads, “The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie”.
It is interesting to note how the advertising industry is being shaped with the entry of ever-new and creative ways to launch & promote products. A 10/10 for the agency and a pack of Oreo cookies as a prize for good work!!
Credits:
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer
Via: frederiksamuel
Tags: Ad agency, Ad campaign, Ad Film, Advertising, Cookies, Draft FCB, Elevator, Innovative Advertising, Milk, New Media, New York, Oreo, Oreo Cookies., outdoor, Outdoor Advertising, Shopping Mall, TV Spot, USA