What happens when creativity and pen-art combines with a good cause? The result is a brilliant advertising campaign by Sports Association for the Handicapped. The latter’s campaign comprise 3 adverts: all neat, simple, refreshing and effective. Congratulations to the artist who drew these line-drawings. One of the posters seems to be done by using ink-press technique.
Even more touching are the slogans:
1) Yes, running is good for the heart,
2) One foot can change someone’s life. Remember Cinderella? AND
3) Exactly when can you help us? Ready, set, go!

Here are the credits:
Advertising Agency: age. Comunicações, São Paulo, Brasil;
Creative Directors: Carlos Domingos, Paulo Pretti;
Copywriter: Ana Reber;
Illustrator: Javier Talavera;
Art Directors: Paulo Pretti, Luter Filho.

Via: adsoftheworld

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This entry was posted on Saturday, July 26th, 2008 at 4:24 am By Swati Paul and is filed under Advertising, Advertising & Services, Advertising Agency, Advertising Campaign, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.