Having being tainted as BAD isn’t all that bad after all! The Brisbane Advertising and Design Club has taken an initiative to prove just that. The club maintains its say on the fact that although people think otherwise about their industry but it sure does have a big heart! One ready to help those in need and thus BAD has come up with a BAD Charity Heart campaign. The print advert developed for the campaign is done by
creative director/copywriter Rem Bruijn, art director Aaron Nielsen, photographer Florian Groehn and retoucher Danny Josyln at Make (Brisbane, Australia). The visuals of the advertisement can lead to nausea among the weak hearts. But it is a very bold message and I think it fits the theme! The Big Heart Charity Fun Run as sponsored by the BADies will take place on September 7. Here’s how you could be a part of it as well. Invite co-workers, friends, family members, clients and suppliers, form a team and register it at heartofgold at badclub.com.au. This is a great chance to raise money for the charities that you associate yourself with. Just work together and see what it leads to! :D

Via: Duncans

Tags: , , , , , , , ,

This entry was posted on Wednesday, July 30th, 2008 at 9:21 pm By Swati Paul and is filed under Advertising, Advertising & Services, Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.