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When mobiles can enable you to make short movies then the idea of launching a mobile phone by a movie–like advertisement is something not to be surprised upon. Sprint Instinct has decided to advertise and market its latest mobile phone using spoofs upon some typical film clichés. Union Editorial has helped the company to prepare trailer-style TV Spots titled: HORROR, ROMANCE and LAUNCH.
All the three spots are funny in their own rights but are kinda predictable too! Romance tackles the dilemma of a lady who has ungodly expectations from her carrier (of course men are too ordinary to have expectations from! ;) ). In Horror, the entire narrative is like you are watching one of those out-of-college kinds trapped in some murder mystery stories. And Launch features a couple’s car chase.


The thing to be asked here is, does this kind of advertising pays off? Ok, spoofs are the norm these days and are widely entertained but only IF they are witty enough. Mostly, one comes across spoofs that sell stale ideas! So far as Sprint Instinct’s report card is concerned, the product can be a hit in the market only for its features. The adverts, sorry to say, are not the kinds which you would like to watch again and again in case they are picked for brand recalling on TV sets.


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