If there’s one sound I hate wholeheartedly it’s the sound of my alarm clock! For me, it’s no less than a torture.  But when one looks at the print advertisements of Seiko alarm clock, there’s no doubt left to it what a torture waking up can be. Designed by BBDO Bangkok, one of the ad features a mouse trap in place of an alarm clock. Imagine if those fingers actually touch it. Ooouch!!! (Thank God, it’s not my hand!)
The second ad gives no relief either. There are hot burning coals instead of the time piece. Gosh! Seiko’s ad campaign gives a cold chill down my spine. If I imagine my alarm clock to be such things like cinders and mouse traps perhaps I will not be able to sleep properly! Anyway, the alarm clock surely ‘Wakes (you) up immediately’!

Here are the credits:
Creative Group Head: Nucharat Nantananonchai
Chief Creative Officer: Suthisak Sucharittanonta
Group Head: Badin Limapornvanich
Executive Creative Director: Subun Khow

Via: coloribus

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This entry was posted on Thursday, July 31st, 2008 at 10:55 pm By Swati Paul and is filed under Advertising, Advertising Agency, Advertising Campaign, Print Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.