July 31st, 2008Protect Your Child from the Perverts lurking on Internet
Your kid is surfing on the internet and you are happily taking on the chores of your house. But you can’t afford to be negligent, as perverts are lurking the internet and your innocent child is vulnerable. Becoming a victim of pedophilia can be a horrible thing for your kid. And seen generally, it’s often difficult for small kids to report about such a thing to their parents fearing that they might not be believed and might even get reprimanded. Concerns about child safety on internet are just and on the rise these days. In an attempt to spread more awareness on this topic among those happy-go-lucky parents who are contended enough to teach their children how to surf but are carefree to tell them about the dark side of this technology.
These print adverts by the iG group focus on alarming parents in a gentle manner. Created by Neogama/BBH (Brazil), the visuals are very creative but the tagline is a bit weak. Although, approaching such an issue in a non-explicit manner, it is a big challenge. In that ways, the agency surely needs a pat on the back! Besides, the real triumph will be measured when the cases of child pornography and other heinous child abuse crimes will decrease owning to awareness generated by these adverts and an active parental control. Parents its time you pull up your socks!
Via: pubaddict
Tags: Advertising Agency, Child Abuse., Children, Group, iG group, Internet, Neogama BBH, Print Advertising, Public Awareness Ads
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