Who says word-of-mouth is out-of-date in today’s digital age? The latest move by British singer/composer Tallulah Rendall doesn’t seem to be in sync with those who doubt the power of viral marketing. According to Cool Hunting, the lady is all set to distribute free gifts to her fans coming August (on 6th). Fans apart, any one who enters Bush Hall will receive a vinyl single wrapped in a flashy cover with lovely artwork. Rendall hopes to connect with her followers in order to popularize her latest songs and she has decided to gift a unique download number along with the viral vinyl. The number can then be passed on to recipient’s friends who are not able to make it to Bush Hall that day. The tactic is expected to add on to the singer’s popularity because in this world where one doesn’t expects free lunches anyhow, people do love to receive free gifts!
Via: adverblog

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This entry was posted on Thursday, July 31st, 2008 at 11:58 pm By Swati Paul and is filed under Advertising & Promotion, Marketing, Marketing Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.