(I move along the fragile border between fear and dream:Lia Parolari )

Freddy-the official sponsor-cum-supplier for Italian team heading for Beijing Olympics have come up with a brilliant advertising campaign. The print ads feature Elisa Santoni (rhythmical dancer), Simone Collio (sprinter), Lia Parolari (gymnast) and Eleonora Lo Bianco (volleyballer). The adverts are of stunning quality and are executed well. Besides the amazing visuals the adverts bear one-liners that reflect the hopes and aspirations of these people. (That part is really touching!) A sportsperson praying and hoping that he/she will give his/her life’s best performance at the forthcoming Olympics.

 

(Make all my ambitions turn into precision:Elisa Santoni )

(Let my muscles be up to my dreams:Simone Collio )

(This hit will be with me for ever:Eleonora Lo Bianco )

The credits are:

Creative director/art director Federico Pepe,

Creative director/copywriter Stefania Siani,

Art director Micol Talso,

Copywriter Luca Beato,

Photographer Lorenzo Vitturi, and these advertisements were developed at 1861 United (Milan, Italy).

via: Duncans

 

Tags: , , , , , , , , ,

This entry was posted on Saturday, August 2nd, 2008 at 4:12 am By Swati Paul and is filed under Advertising, Advertising Agency, Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.